Bringing the Mike Perry vs. Jake Paul Showdown to Fans in Real Time

When W staged Mike Perry vs. Jake Paul in Tampa, our job was to keep fans inside the fight as it unfolded. From early training sessions to the final bell, we captured it all and pushed it live across social channels with speed and precision.

Turning Fight Week Into Storytelling

Training clips set the tone. Weigh-ins and face-offs carried the tension. Walk-ups, punches, and replays filled the feed in real time. Each beat was cut and shared on the spot, so fans scrolling their phones felt the same intensity as those in the arena.

Social as the Front Row

Coverage went beyond highlights. Countdown clocks, slow-motion shots, live updates, and crowd reactions gave social feeds the pulse of fight night. The event lived online as much as in the ring, with W driving the conversation from start to finish.

The Results

• Millions of organic impressions and engagements

• Real-time content that dominated fight night conversations

• Seamless W branding

• High-energy storytelling that made fans feel like they were ringside

No paid ads. No wasted moments. Just the fight, delivered.