A Debut You Couldn't Ignore
Blurring the line between performance art and viral spectacle.
Lexa Gates was introduced through a campaign that brought performance art into the middle of New York City. A glass structure appeared in Union Square, and inside it, Lexa performed. The crowd gathered quickly — people pulled out phones, filmed, and shared — and the square turned into a stage no one expected to find.
A Silent Statement in the Middle of NYC
The live moment built instant buzz, while the music video extended her presence to a wider audience. What started as an unannounced performance in the middle of Manhattan grew into the foundation of her career’s first chapter.
